1986. The Super Cooler is born.

In 1986 our company’s founder invested in an idea that would establish a new trend for how retailers strategize and market single-serve sales. This idea spurred the development of many ideas and products throughout the beverage industry. The IRP family encourages it’s valued team members to stay close to the values by which it was founded on – integrity, work ethic and an unyielding passion to provide the best solution to our customers.